Privacy Policy for ViaTours Switzerland AG

At ViaTours Switzerland AG, we are committed to protecting the privacy and security of your personal information. This Privacy Policy describes how we collect, use, and share your information when you use our website and services, in compliance with applicable data protection laws, including the GDPR. This website is developed in compliance with Google Ads and Bing Ads guidelines and fully follows them.

1. Information We Collect

We collect various types of information in connection with the services we provide, which include self-drive itinerary planning, car rental coordination, road condition advisories, vehicle breakdown assistance coordination, Swiss vignette and road tax information, scenic route mapping, and cross-border driving guidance.

• Personal Identification Information: This includes information you provide directly to us when you register for our services, request a quote, book an itinerary, or contact us. This may include your name, address, email address, phone number, nationality, driving license details, and passport information.
• Travel Details: Information related to your self-drive itinerary, car rental preferences (vehicle type, pick-up/drop-off locations and dates), travel dates, number of travelers, and specific interests for route planning.
• Payment Information: While we do not directly process credit card information on our site, we collect necessary billing details to facilitate secure payment processing through third-party payment gateways.
• Technical Data: When you access our online platform, we automatically collect certain information about your device, including your IP address, browser type, operating system, referring URLs, and website usage data.
• Communication Data: Records of your correspondence with us, including emails and customer service interactions.

2. How We Use Your Information

We use the collected information for various purposes, primarily to provide and improve our services:

• Service Provision: To plan and execute your self-drive itineraries, coordinate car rentals, provide road condition advisories, assist with vehicle breakdown coordination, and offer cross-border driving guidance.
• Communication: To communicate with you regarding your bookings, provide updates, respond to your inquiries, and send important service-related notices.
• Personalization: To tailor our services and content to your preferences, such as recommending scenic routes or specific attractions based on your interests.
• Service Improvement: To analyze user behavior, identify trends, and enhance the functionality and user experience of our website and services.
• Legal Compliance: To comply with legal obligations, enforce our terms and conditions, and prevent fraudulent or illegal activities.

3. Sharing Your Information

We may share your information with third parties in the following circumstances:

• Service Providers: We work with trusted third-party service providers who assist us in operating our business and providing services to you, such as car rental companies, local transportation providers, payment processors, and IT service providers. These providers are obligated to protect your information and use it solely for the purposes for which we disclose it to them.
• Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency).
• Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred to the acquiring entity.
• With Your Consent: We may share your information with other third parties when we have your explicit consent to do so.

4. Data Security

We implement robust technical and organizational measures to protect your personal data from unauthorized access, alteration, disclosure, or destruction. We regularly review our security procedures to consider new technologies and methods. However, no method of transmission over the internet or method of electronic storage is 100% secure, and we cannot guarantee absolute security.

5. Your Data Protection Rights (GDPR)

If you are a resident of the European Economic Area (EEA) or Switzerland, you have certain data protection rights under the GDPR. These rights include:

• The right to access: You have the right to request copies of your personal data.
• The right to rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
• The right to erasure: You have the right to request that we erase your personal data, under certain conditions.
• The right to restrict processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.
• The right to object to processing: You have the right to object to our processing of your personal data, under certain conditions.
• The right to data portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.

If you make a request, we have one month to respond to you. To exercise any of these rights, please contact us using the contact details provided below.

6. Third-Party Websites

Our website may contain links to other websites that are not operated by us. This Privacy Policy applies only to our website and services. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services. We encourage you to review the privacy policies of any third-party websites you visit.

7. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. We encourage you to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

8. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

ViaTours Switzerland AG
14 Marktgasse
3011 Bern
Switzerland